Most people can make a pretty picture, but not many people have the skill set to think about the purpose of a design before they even put pen to paper (or stylus to screen). It’s a graphic designer’s job to marry creativity and strategy in order to effectively communicate with the world around them (that is why good communication skills are just as much part of a designer’s repertoire as originality is). These elements all communicate an idea or concept- that’s the purpose of graphic design. You see the sign hanging above that shop window? The coffee sleeve hugging the to-go cup you’re drinking out of right now? The poster across the street advertising the next event at your local theater? The things you interact with every day were all created by a graphic designer. Do they create logos for businesses? Do they edit images in Photoshop? Do they design graphics for digital advertising? Yes, but these are only elements of a larger picture. Most people are fairly confident in their definition of graphic design, but they end up pigeonholing graphic designers into a very narrow scope simply because they have a limited idea of what designers actually do.
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